SEO leader with 10 years of hands-on experience. I have worked directly on more than 50 projects, managed an international portfolio of more than 100 websites, and led teams of up to 35 people.
Head of SEO
| International gambling portfolio
May 2023 to present
I lead SEO strategy and delivery in a highly competitive search environment, working with distributed teams across markets and languages.
Own SEO roadmaps, budget planning, delivery forecasts, and performance reporting
Manage an international portfolio of more than 100 websites
Led teams of up to 35 people and coordinated work across related functions
Recruit specialists and train team members from junior through senior level
Implemented CRM-based workflows, delivery standards, and performance metrics
Adapt strategy to local search behavior, languages, and competitive conditions
Selected markets:
Canada
India
Australia
Finland
Hungary
Norway
Brazil
Portugal
Germany
Slovenia
Chile
Netherlands
New Zealand
Greece
Switzerland
Austria
Czech Republic
Ireland
United States
Portfolio formats:
Brand-focused landing pages
Brand-focused multi-page sites
News sites
Review sites
Forums
Private blog networks
Digital Agency Director
| Independent agency
February 2019 to December 2023
I founded and ran a full-service digital agency, covering business development, client relationships, project delivery, and team leadership. From May to December 2023, this role overlapped with my transition to Head of SEO.
Built a recurring client base from zero to more than 10 clients
Established project management, reporting, and client communication processes
Coordinated SEO, PPC, social media, and design specialists
Selected markets:
Belarus
Minsk
Vitebsk
Russia
Moscow and Moscow Region
St Petersburg and Leningrad Region
Smolensk and Smolensk Region
Krasnoyarsk
Georgia
Batumi
Kazakhstan
Astana
Project formats:
Landing pages
Multi-page websites
Blogs
Review sites
Knowledge bases
Corporate websites
E-commerce
Aggregators and directories
Service websites
Junior SEO and PPC Specialist
| TIT Digital Agency
July 2016 to October 2018
I started my search marketing career with technical audits, keyword research, analytics, and paid search campaigns.
Completed technical audits for more than 30 websites
Set up and managed PPC campaigns
Built keyword sets for clients in several industries
Improved rankings for client pages across several industries
Selected case studies
The periods below are source-report windows. In the first case, figures after December 2023 post-date the agency role and are included as report context, not as evidence of later personal involvement. For the second and third cases, Top 30 totals are calculated from the 1-10 and 11-30 buckets shown in Topvisor.
Veterinary services, Minsk
Period
Traffic: September 2022 to April 2025. Rankings: November 2023 to May 2025.
Baseline
Google: 0 queries in the Top 10 and 0 in the Top 3. Yandex: 62 queries in the Top 10 and 32 in the Top 3.
Result
Google: 166 queries in the Top 10 and 129 in the Top 3. Yandex: 178 queries in the Top 10 and 128 in the Top 3. The traffic report records 150,848 visits from search over the reporting window.
Personal role
Project lead responsible for SEO strategy, analytics, task planning, and team coordination.
Source screenshots
Select an image to view it at full size.
Gas-silicate building materials website
Period
15 July 2022 to 19 September 2023.
Baseline
Yandex: 50 queries in the Top 10 and 251 in the Top 30. Google: 9 queries in the Top 10 and 25 in the Top 30.
Result
Yandex: 135 queries in the Top 10 and 602 in the Top 30. Google: 31 queries in the Top 10 and 109 in the Top 30.
Personal role
SEO lead responsible for strategy, keyword research, technical priorities, and team coordination.
Source screenshots
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Construction materials, Moscow
Period
19 September 2020 to 30 September 2023. The report tracks 1,912 queries.
Baseline
Google: 49 queries in the Top 10 and 101 in the Top 30.
Result
Google: 77 queries in the Top 10 and 176 in the Top 30.
Personal role
SEO lead responsible for strategy, technical audits, keyword research, monitoring, and team coordination.
Source screenshot
Select the image to view it at full size.
Entrepreneurial experience
Sole proprietor
| Custom-made cabinet furniture business
September 2014 to December 2015
I managed the full operating cycle, from supplier sourcing through delivery and after-sales service.
Set up operating processes from scratch
Conducted on-site measurements, consultations, and sales
Managed procurement, logistics, and supplier relationships
Developed plans for a physical retail location
Founder of niche online sales communities
2012 to 2016
I sold products through social media communities and landing pages.
Reached $400 in monthly profit after six months
Built and promoted VK communities
Managed PPC and social advertising
Handled procurement, logistics, sales, and customer service
Education and certificates
Most of my professional development comes from case analysis and testing hypotheses in active projects. I also take formal courses when they add useful depth.
Courses
Senior SEO Specialist 2.0 | Rush Academy
2025
A course comprising 54 academic hours on current SEO methods, search algorithms, and tools.
Education
Vitebsk State Polytechnic College (VSPC) | Commercial Activity
2012 to 2015
Belarusian State University (BSU) | International Management
