Nikolai Shadyrko
RU EN JA
Available for projects and consulting

SEO, teams, digital products

Nikolai Shadyrko

Head of SEO / SEO Lead

I run SEO as a measurable system, covering market research, technical foundations, content, link building, analytics, and team operations. I currently lead an international portfolio of 100+ sites and build my own digital products.

Discuss a project on Telegram Email me
  • Vitebsk, Belarus
  • 10 years in SEO
  • Russian, English, Japanese
Nikolai Shadyrko
10 yearsin search marketing
50+projects handled directly
100+sites in an international portfolio
up to 35people across managed teams

Experience

From hands-on specialist to international SEO leadership

My core strengths are strategy, operations, analytics, and team leadership. I stay close to the technical work and can analyse a project down to individual pages, data points, and tasks.

May 2023 to present

International projects in a highly competitive sector

Head of SEO

I am responsible for an SEO portfolio of 100+ sites and distributed teams working across multiple markets.

  • Set strategy, roadmaps, budgets, targets, and timelines.
  • Manage teams of up to 35 people, including recruitment, onboarding, training, and development for junior, mid-level, and senior specialists.
  • Set up CRM, planning, reporting, and performance metrics.
  • Adapt methods to each country, language, search engine, and level of competition.
February 2019 to December 2023

Independent digital agency

Founder and Managing Director

I founded the agency and grew it to more than 10 recurring clients. From May to December 2023, I ran it alongside my transition into a Head of SEO role.

  • Won clients, led negotiations, and took responsibility for outcomes, deadlines, and communication.
  • Managed SEO, PPC, SMM, and design specialists.
  • Built delivery processes for corporate websites, online stores, services, catalogues, and content projects.
July 2016 to October 2018

TiAiTi digital agency

Junior SEO/PPC Specialist

I began my career with technical audits, keyword research, website optimisation, analytics, and paid search.

  • Completed technical audits for more than 30 websites.
  • Built keyword sets, assigned optimisation tasks, and tracked rankings.
  • Set up and managed paid search campaigns.

Selected case studies

Three projects with a baseline, timeframe, and measured outcome

I only include figures backed by source reports. My personal role is stated separately for each case.

Services • Minsk

Veterinary services

My involvement: September 2022 to December 2023

Google, top 100 → 166
Yandex, top 1062 → 178

Within the original reporting window, the number of queries ranking in Google's top 3 rose from 0 to 129. In Yandex, it rose from 32 to 128. The report recorded 150 848 visits from organic search.

My role: project lead, SEO strategy, analytics, task planning, and team coordination.

View report screenshots
Organic search traffic for the veterinary services project Google rankings for the veterinary services project Yandex rankings for the veterinary services project

E-commerce • Building materials

Autoclaved aerated concrete products

July 15, 2022 to September 19, 2023

Yandex, top 1050 → 135
Google, top 109 → 31

The number of queries ranking in Yandex's top 30 rose from 251 to 602. In Google, it rose from 25 to 109.

My role: SEO lead, strategy, keyword research, technical priorities, and team coordination.

View report screenshots
Yandex ranking movement for the project Google ranking movement for the project

E-commerce • Moscow

Building materials

September 19, 2020 to September 30, 2023

Google, top 1049 → 77
Google, top 30101 → 176

Monitoring covered 1 912 search queries. The report records ranking growth in a competitive commercial market.

My role: SEO lead, strategy, technical optimisation, keyword research, monitoring, and team coordination.

View report screenshot
Google ranking movement for the building materials project

Data boundaries: In the veterinary services case, the reporting window extends beyond the end of my work in December 2023. Traffic data runs through April 2025 and ranking data through May 2025. The later movement is included as context from the report and is not presented as the result of my continued involvement. For the two building materials cases, top 30 figures are the sum of positions 1 to 10 and 11 to 30 in Topvisor.

In progress

Product experience

At Sapilumen, I apply my experience as an SEO lead to product development: defining product logic, setting tasks, and reviewing the implementation.

Test Android build

2026 to present

Sapilumen

A learning ecosystem for regular Japanese study, with an app in Russian and English and a public website that serves as a knowledge base. The website launched in September 2026. The current Android build is v0.9.18.

  • 329 learning cards
  • 13 course sections
  • 48 theory questions
  • 467 interface states covered by release checks

My role: founder and product lead. I am responsible for strategy, product decisions, app requirements, task definition, testing, and release acceptance. I also contribute to the first content blocks.

Visit sapilumen.com

Expertise

What I can own within a project

There are no arbitrary proficiency percentages here. These are the areas and tools I use in day-to-day work.

01

Growth strategy

  • SEO audits
  • Roadmaps
  • Competitor analysis
  • International SEO
02

Technical SEO and content

  • Indexing
  • Site architecture
  • Keyword research
  • Content systems
  • Internal linking
03

Management

  • Teams of up to 35 people
  • Hiring and development
  • KPIs and budgets
  • Processes and CRM
04

Data and tools

  • GA4 and Yandex Metrica
  • GSC and Yandex Webmaster
  • Ahrefs and Semrush
  • Screaming Frog
  • Topvisor
  • Looker Studio
  • GTM
  • WordPress and Git

Education

Education, specialist training, and languages

Training

Education and specialist course

  • 2025
    Senior SEO Specialist 2.0, Rush Academy54 academic hours. View certificate
  • 2015 to 2022
    Belarusian State UniversityInternational Management
  • 2012 to 2015
    Vitebsk State Polytechnic CollegeCommercial Activities

Languages

Working proficiency

  • Russiannative
  • Belarusianintermediate
  • EnglishB1-B2, self-assessed
  • JapaneseN4, self-assessed

Does your project need a structured approach to SEO?

I am available for project work, SEO audits, strategy development, process design, and team leadership. Tell me what needs improvement and where the project currently stands.

Telegram @nikalazkun Send an email